i have often heard when something happens in the city they want it to city. when something happens in san francisco, we want the whole world to know about it. this is a stage. super bowl will be a stage we want to announce to the whole world. in that effort i want to make sure you know we don't leave out what i think is happening with great organizations like sf city and our technology companies, that we want to embrace technology as a way to announce this. so with that i am going to do the first tweet. tweeting. the new hash tag we would like everybody in the bay area to also utilize in their effort to go viral on this. there it goes. hopefully it goes on there. the hash tag sf super bowl! [applause] >> this is one example. facebook, google plus, instagram. we have all these wires in having people talk to us. what would they want and establish it, what kind of events that will help us be even more philanthropic about this. san francisco, santa clara, san jose, we want that effort to insight people to take this opportunity to join our nfl, join our 49ers, to